AI Search Visibility · GEO & AEO

Get named by ChatGPT, Grok and Perplexity – not just Google.

AI assistants now answer more than half of all searches — and they only recommend the businesses they trust. We make sure that’s you. This is the new SEO, and almost no one in South Africa is doing it yet. That’s your head start.

Why it matters

The new “page one” is being named by AI.

When someone asks ChatGPT or Google AI for the best business like yours, one name gets recommended — and the rest are invisible.

AI is the new front door

AI assistants handle over half of all searches now. If they don’t know and trust your business, you simply don’t exist to a huge and growing slice of your market.

Recommendations beat rankings

Being the business AI names is worth more than a blue link. For buying-intent questions, AI answers convert far better than traditional results.

You’re early — for now

Almost no SA business is optimised for AI search yet. Move now and you lock in the recommendations before your competitors even understand the game.

The 2026 reality

The search you knew is disappearing.

This is not hype – it is happening now. The businesses that prepare for AI search will own their market; the ones that wait will quietly vanish from the answers their customers see.

~30%
predicted drop in traditional search by the end of 2026 (Gartner)
58%
lower click-through on top Google results when an AI Overview shows (Ahrefs)
65%
of ChatGPT’s 2.5bn daily prompts are really searches
Straight talk

No honest agency can promise ChatGPT will name you – the engines decide. What we can do is make your business the most quotable, trusted and well-structured answer in your market, across every AI engine, and show you exactly where you are showing up. That is GEO done properly.

What we do

How we get AI to recommend you.

AI Visibility Audit

We test exactly what ChatGPT, Gemini, Perplexity and Google AI say about you and your competitors today — and where the gaps are.

Structured data & schema

We mark up your site so AI can read, trust and quote it accurately — the technical foundation of AI visibility.

llms.txt & answer content

We give the AI engines a clear, authoritative source about your business and answer the exact questions your customers ask.

Entity & citation building

We build the mentions and signals across the web that make AI confident enough to recommend you by name. Reviews are a big part of this — see AI reputation & review management.

GEO content program

Content engineered to be quoted by AI — the format, structure and authority that generative engines pull from.

Monitoring & reporting

We track your visibility across the AI engines over time, so you can see yourself moving from invisible to recommended.

Packages

AI Search Visibility, made affordable.

Specialist agencies charge R10k–R16k+ a month for this. We’ve made it accessible for South African businesses — transparent monthly pricing, no VAT.

Spotlight

R2,950 /month

Get answer-ready and start showing up in AI.

  • Initial AI Visibility Audit
  • Schema & structured data
  • llms.txt & answer content
  • Core FAQ optimisation
  • Monthly AI-visibility check (ChatGPT, Gemini, Google AI)
Get started
Most popular

Authority

R5,950 /month

Become a business AI actively recommends.

  • Everything in Spotlight, plus:
  • GEO content program
  • Entity & citation building
  • Competitor AI-gap analysis
  • Multi-engine monitoring
  • Monthly strategy report
Get started

Dominate

R9,950 /month

Own the AI conversation in your industry.

  • Everything in Authority, plus:
  • Aggressive content & authority building
  • Active citation & mention building (PR, directories, communities)
  • Weekly monitoring
  • Dedicated AI-visibility strategist
Get started

No VAT, ever · 3-month minimum, then month-to-month · Free AI Visibility Audit to start — no obligation

Every engine, not just the famous one

The AI engines your customers actually use.

Most agencies optimise for ChatGPT and call it AI search. That leaves you invisible everywhere else. We cover every engine a South African buyer realistically asks.

ChatGPT. The default. If someone is looking for a business like yours, this is where they ask first – and being unnamed here is the most expensive gap you have.

Google AI Overviews and AI Mode. The AI answer that now sits above the results you spent years trying to rank in. Page one is worth very little if the answer above it never mentions you.

Grok. Growing fast, and almost nobody in South Africa is optimising for it. That makes it the cheapest visibility win on this page.

Perplexity. The research tool people use to compare suppliers before they ever make contact. Being absent here means being cut before the shortlist.

Meta AI. Now built into WhatsApp, Instagram and Facebook – and it makes recommendations. In a country that runs on WhatsApp, this is not a side channel.

Gemini. Baked into Google and Android. Covered as standard.

Where we work

A Cape Town agency. A South African footprint.

We are based in Cape Town, and most of our clients are here. But AI search has no postcode – none of this work requires us to be in the same room as you.

We run AI search visibility for businesses in Johannesburg, Durban, Pretoria and across South Africa. The process, the reporting and the results are identical wherever you are. If you are searching for an AI search optimisation provider near you and you are anywhere in South Africa, you have found one.

FAQ

AI search questions, answered.

What is AI Search Visibility (GEO / AEO)?

It’s the practice of getting your business cited and recommended by AI assistants like ChatGPT, Google AI Overviews, Gemini and Perplexity when people ask them questions. GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are the new SEO for the AI era.

How is this different from SEO?

SEO gets you ranked on Google’s results pages. AI Search Visibility gets you named inside AI answers. They overlap — good SEO helps — but AI search needs its own structured data, content and authority signals. We do both; this service focuses on the AI side.

Can you really get my business into ChatGPT’s answers?

We can dramatically improve the odds. We make your business easy for AI to find, understand, trust and quote — and we monitor your visibility as it grows. No one can guarantee a specific AI response, just as no one can guarantee a Google position, but the businesses that optimise are the ones getting recommended.

Which AI engines do you optimise for?

The ones that matter: ChatGPT, Google AI Overviews and Gemini, and Perplexity. We track your presence across all of them.

How do I know it’s working?

We baseline where you stand in the audit, then report monthly on how your visibility and mentions change across the AI engines over time.

Is the AI Visibility Audit really free?

Yes. We’ll show you exactly where you stand in AI search and the top fixes, with no obligation. It’s the best way to see the opportunity for yourself.

Who offers AI search optimisation in South Africa?

We do. Le Roux Digital was, as far as we know, the first South African agency to offer AI search visibility as a service. We work with businesses in Cape Town, Johannesburg, Durban and Pretoria, and the free scan will show you where you stand before you commit to anything.

Do you work with Johannesburg businesses?

Yes. We are Cape Town based, but AI search optimisation is done remotely and a large part of the work is technical and off-site. Nothing about it requires us to be in Johannesburg – and plenty of our enquiries come from there.

Which AI engines do you optimise for?

ChatGPT, Google AI Overviews and AI Mode, Grok, Perplexity, Meta AI (inside WhatsApp, Instagram and Facebook) and Gemini. Grok and Meta AI are the two almost nobody else covers, which is usually where the quickest wins are.

How much does AI search visibility cost?

The scan is free and tells you whether you have a problem worth solving. Paid work is quoted on the size of your site and how many competitors you want benchmarked. There is no lock-in, and if we do not think you need us, we will say so.

Pair it with

Get found everywhere.

SEO

Win Google’s results alongside the AI answers. See SEO packages →

AI Automation

Capture the leads AI sends you, automatically. Explore AI automation →

Web Design

A site built to be trusted by both people and AI. View web design →

From the blog

Insights & ideas.

How to Tell If AI Recommends Your Business

Read article →

GEO: The New SEO for AI Search

Read article →

Get Mentioned in Google’s AI Overviews

Read article →

Does AI recommend your business?

Get a free AI Visibility Audit. We’ll show you exactly where you stand in ChatGPT, Gemini and Google’s AI — and the fixes to start getting recommended.

★★★★★
Rated 5.0 from 9 Google reviews

“They exploded my business leads and built our website too. Reliable and efficient for all your digital needs. We are on a monthly retainer. Great work!”

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