Generative Engine Optimisation (GEO) services help your business get found and recommended inside AI answers – ChatGPT, Gemini, Perplexity and Google’s AI Overviews – instead of only ranking on Google. A good GEO service combines content structuring, schema, an llms.txt file, reputation signals and ongoing monitoring, all built on a solid SEO foundation. Here is what GEO services actually include, and how to choose a provider that won’t oversell you.
What do GEO services include?
A proper GEO engagement covers: an audit of where AI currently mentions you (and your competitors); content rewritten to be quotable and answer-first; FAQ and Service schema; an llms.txt file; review and reputation building; and monthly monitoring of where you appear across the AI engines. It works hand in hand with traditional SEO, because AI cites the pages that already rank.
Why GEO matters now
Gartner expects traditional search volume to drop around 30% by the end of 2026, and roughly half of all search is forecast to be AI-generated by 2028. The businesses that get cited by AI early will own their market; the rest will quietly disappear from the answers customers see. South Africa is especially early – almost no local agencies offer GEO yet, so the door is wide open.
How to choose a GEO provider
One rule above all: no honest provider can guarantee that ChatGPT will name you. The engines decide. Be wary of anyone promising “guaranteed AI rankings”. What a good provider can do is make you the most quotable, trusted and well-structured answer in your market, and show you exactly where you are showing up. Look for transparency, real reporting, and SEO baked in – not just a chatbot bolt-on.
Getting started
The fastest way to see where you stand is a free AI Visibility Audit – it shows whether AI currently recommends you and what to fix. From there, our AI Search Visibility (GEO) service does the work for you. New to the whole idea? Start with GEO vs SEO or the 10-step GEO checklist.
Frequently asked questions
How much do GEO services cost?
GEO is usually a monthly retainer, and it is best value bundled with SEO. We scope it to your business and market – get in touch via the audit for a tailored quote.
Can you guarantee my business will appear in ChatGPT?
No – and no honest agency can. The engines decide. What we guarantee is the work: making you the most quotable, structured and trusted answer in your market, and reporting exactly where you appear.
Do I need SEO as well as GEO?
Yes. GEO is built on SEO. AI cites pages that already rank, so the two are sold and delivered best together.
Ready to get found by AI, not just Google?
See where your business stands today with a free AI Visibility Audit, or explore our AI Search Visibility (GEO) and SEO services. Prefer to talk? Get in touch and we will map out your next move.