Google Ads / PPC

Google Ads that bring leads, not just clicks.

AI-managed Google Ads that put you in front of people actively searching for what you sell – and use machine-driven optimisation to win more leads from every rand of ad spend than a traditional agency can.

What we do

Full-funnel Google Ads, handled for you.

Search campaigns

We capture high-intent buyers the moment they search – the right keywords, tight ad groups and compelling ad copy that gets the click and the call.

Performance Max & Shopping

For e-commerce and lead gen, we run Google’s AI-powered campaign types across Search, Shopping, YouTube and Display to find buyers everywhere.

Remarketing

We bring back the people who visited but didn’t convert, with smart follow-up ads that turn maybes into customers.

Conversion & call tracking

We track every lead, call and sale properly – so you know exactly what your spend is producing, not just guesswork.

AI bid & budget optimisation

AI adjusts bids and shifts budget toward what’s converting in real time, squeezing more leads from the same spend and cutting the waste.

Clear reporting

Straight-talking reports on leads, cost per lead and return – no vanity metrics, just what’s making you money.

The AI advantage

Why ours gets a lower cost per lead.

Most agencies set up your campaigns and check in monthly. We let AI work your account every day.

Smarter bidding. AI adjusts your bids continuously and moves budget to the keywords and times that convert – so you pay less for each lead.

More ads tested. We generate and test far more ad variations than a manual team, then double down on the winners – better click-through, better quality score, lower costs.

Less wasted spend. AI-assisted negative keywords stop your budget being burned on searches that will never buy.

Faster optimisation. Your account is improved daily, not monthly – so it gets sharper and cheaper over time.

Packages

Google Ads packages, supercharged by AI.

Transparent monthly management fees. Your ad spend is separate and paid directly to Google – so every rand is accounted for and you stay in full control.

Ignite

R2,950 /month

For businesses getting started with Google Ads the right way.

  • 1 Search campaign, professionally built
  • Keyword & negative-keyword setup
  • Conversion & call tracking
  • AI bid optimisation
  • Manages up to ~R10,000 ad spend
  • Monthly performance report
Get started
Most popular

Accelerate

R5,950 /month

For SMEs that want a steady, growing flow of leads.

  • Everything in Ignite, plus:
  • Multiple Search + remarketing campaigns
  • A/B ad testing at scale
  • Landing-page conversion guidance
  • Bi-weekly optimisation
  • Manages up to ~R30,000 ad spend
  • Monthly strategy report
Get started

Dominate

R11,950 /month

For competitive niches & e-commerce scaling hard.

  • Everything in Accelerate, plus:
  • Performance Max, Shopping & YouTube
  • Advanced ROAS & conversion optimisation
  • Weekly optimisation
  • Dedicated strategist
  • High ad-spend management
  • Bi-weekly reporting + strategist calls
Get started

No VAT, ever · 3-month minimum, then month-to-month · Ad spend separate, paid directly to Google (we recommend from R5,000/month)

FAQ

Google Ads questions, answered.

How much does Google Ads management cost in South Africa?

SA agencies typically charge R3,000 to R7,500 per month to manage Google Ads, or 10-20% of ad spend. Our flat management fees start at R2,950/month, and because AI does the heavy lifting you get more optimisation for the price.

Is my ad spend included in the price?

No – and that’s the transparent way to do it. Our fee covers building, running and optimising your campaigns. Your actual ad budget is paid directly to Google and stays under your control. We recommend starting from R5,000/month in ad spend.

How much should I budget for ad spend?

Most SA businesses spend R5,000-R20,000 per month on Google ad spend depending on their market and goals. We’ll recommend a starting budget based on your industry and what your competitors are doing, then scale up as the campaigns prove their return.

What’s the difference between ad spend and the management fee?

Ad spend is what you pay Google each time someone clicks your ad. The management fee is what you pay us to build, run and continuously optimise the campaigns so that spend works as hard as possible. They’re billed separately.

How is AI used in your Google Ads management?

We use AI for smarter bidding, testing far more ad variations, and catching wasted spend with negative keywords – then our specialists set the strategy and keep quality high. You get machine speed with human judgement.

Is there a long contract?

No long lock-in. We ask for a 3-month minimum so the campaigns have time to optimise and prove their return, then it’s month-to-month.

Pair it with

Turn paid clicks into a full growth engine.

SEO

Win the free clicks alongside the paid ones. See our SEO packages →

Social Media

Stay top of mind between searches. View social packages →

Web Design

Send your ad traffic to a page built to convert. View web design →

From the blog

Insights & ideas.

SEO vs Google Ads: Which Is Better?

Read article →

Zero-Click Search: Win Customers Who Never Click

Read article →

How to Tell If AI Recommends Your Business

Read article →

Ready to grow your business with AI?

Book a free, no-obligation strategy call. We’ll show you exactly how AI-powered marketing can bring you more leads, calls and sales — and which package fits you best.

★★★★★
Rated 5.0 from 9 Google reviews

“They exploded my business leads and built our website too. Reliable and efficient for all your digital needs. We are on a monthly retainer. Great work!”

Operations MCT, via Google
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