Digital Marketing & AI Search Insights

Generative Engine Optimisation (GEO) is how you get your business included in AI-generated answers. Here is what GEO is, why it matters, and how to start.

Answer Engine Optimisation (AEO) is how you get your business recommended by AI tools like ChatGPT, Perplexity and Google AI. Here is what it is and how to do it.

A practical, no-jargon guide to ranking your South African business on Google - from keyword research and local SEO to mobile speed and building authority.