Le Roux Digital

AI tools are cheap and everywhere - so do you still need an agency? An honest look at when DIY works and when it costs you more.

A practical, do-it-this-week checklist to make ChatGPT, Gemini and Google AI find, trust and quote your business.

AI is changing search - so is it still worth paying for Google Ads? The short answer: yes, but the smart play is to run both. Here is why.

A practical, no-hype guide to what AI-powered marketing actually costs a South African business in 2026 - SEO, AI search, ads, social and WhatsApp automation.

93% of South Africans are on WhatsApp - and the businesses that put an AI assistant on it are saving hours a day and capturing far more leads. Here’s how it works.

If ChatGPT or Google AI recommends your competitor and not you, it’s rarely because they’re better. It’s because they’re more legible to AI. Here’s how to close the gap.

We asked ChatGPT to recommend Cape Town businesses across several industries. The same pattern showed up every time - and most local businesses were invisible. Here’s why.

More searches end without a single click. Here is what zero-click search means for your business and how to stay visible and win customers anyway.

An llms.txt file tells AI crawlers what your business does and where your key content lives. Here is what it is, why it matters, and how to add one.

Google AI Overviews now answer many searches at the top of the page. Here is how to give your business the best chance of being featured in them.